From an initiative by Carlo Costa, we took up the challenge of creating an image and communication strategy for a new crowdfunding platform.
Drawing on the expertise of our partner Pianeta Italia for development and programming, we were able to create The Funding Spirit, a network of reward-based crowdfunding platforms which is highly innovative in content and style.
The three platforms are deliberately linked by a common structure and differentiated by colour and graphics in order to communicate the different categories they belong to: The Funding Sport, The Funding Culture and The Funding Tech.
The three themes are further differentiated by the creation of symbols which stem from pure geometric shapes to turn into specific symbols.
Development of the brand identity and the graphic interface followed an identical communication strategy in order to reinforce the consistency and recognisability by users.
