Promotional material for the TTI fair (Rimini)
The primary aims of the communication strategy implemented by the Province of Ascoli Piceno were to consolidate the value of the "PICENO" brand as a serious and reliable entity, and to publicise the area's advantages for tourism and business.In addition to the graphic design of the brochure, a tagline was developed to accompany the brand: "PICENO, THE ITALY YOU DIDN'T EXPECT".
The layout of all text and photos was also executed.
Careful selection of printed materials resulted in a tactile communication which acted in synergy with the visual aspect. The brochure was supported by the design of promotional material such as free gifts, press kits etc.
