Brand image strategy
Adiva, a new brand in the automotive sector, needed an integrated communication strategy that could establish a relationship between the product and the brand. The aim of this strategy was to emphasise the innovation and functionality displayed by its classic scooter. In a highly competitive market such as the bike sector, full of extremely competitive classic names, it was essential to distinguish the firm through a brand identity with a fresh, innovative approach.
The symbol is a good representation of the concept - more vehicle than scooter - that lies behind this product. The graphic style of the logo summarises the movement required to open and close the roof of the convertible scooter.
We also produced promotional brochures and advertising campaigns for Adiva, in line with the choice of images used for the product and the brand.
