The design of the new graphics for the Aquarium in Cattolica began with analysis and research into the most effective communication language for the target users. This led the design team towards the choice of a highly dramatic style of communication, with simplified and intuitive access to information.
The working team also felt it was essential to outline a strategy of family feeling which would link - albeit using different images - all the parks in the COSTA group.
A highly impactful and exciting communication style was constructed, through the choice of contextualised and animated photos, in order to illustrate an imaginative and enjoyable world, seen through the eyes of children and animals.
The programming for the website was developed in conjunction with Pianeta Italia, a leading Rimini firm and our trusted partner.